If you’re a new Keller Williams agent or a seasoned pro, figuring out how to best use your technology for marketing and networking can be an ever-changing challenge. As platforms evolve and consumers look for new ways to get information, the way an agent uses their Placester site is key to customer outreach and lead conversions. KW Technology provides a variety of tools to accomplish this, but too few agents are utilizing them to their full potential.
Here are three of the built-in features you can start using to up your Placester game:
Whether it’s amusing product reviews on Amazon or cautionary tales about eateries on Yelp, people love to read customer feedback. It’s useful for the decision-making process when debating whether to invest time, money, or trust in something, and can often be the deciding factor for many customers when weighing their options for realtors.
The built-in feature in Placester makes it easy to post customer reviews and photos. If a client has recently shared that they had a positive experience working with you, ask to use their feedback on your websites. You’d be surprised how many people are willing to contribute glowing testimonials if you ask!
Tip: Always aim to keep reviews as close to the original wording as possible, but be mindful to change any spelling or grammatical errors that will improve readability for others.
Social Media Integration
Whether you love it or hate it, social media has become a staunch player in modern marketing that everyone from novice bloggers to global conglomerates use. It can feel daunting with such a saturation of information out there to compete with when you’re just getting started, but there are a few ways you can take social media from a necessary evil to a useful tool you enjoy using.
Tying in your social media to your Placester is the easiest way to keep your followers up to date with recent listings and your original content. Having those social media icons at the top of your page not only rounds out your website, but directs customers to additional resources that can ultimately help you convert leads into sales.
Tip: Understand the demographic you’re trying to reach. According to SproutSocial, Facebook draws a much higher percentage of users between the ages of 50-64 than twitter (72% and 21%, respectively), while Pinterest draws far more women than men (45% to 17%, respectively). Not every social media platform will work the same for your marketing needs, so do some research to figure out which ones will best help you connect with your customers.
Edit Your Subdomain
Your domain name is the first thing people see when they search for and visit your site. Sometimes the luck of the draw isn’t kind and leaves you with a string of numbers after your subdomain name. Maybe you chose a location or team-specific subdomain for your site that is no longer relevant, or the name you’re known by has since changed.
You’re in luck! You can now edit the subdomain for your Placester site to something that reflects your current realty business. This is a great option for those who haven’t had time to explore purchasing a custom domain, but would like an immediate update to their URL.
Tip: Directions for editing your Placester subdomain can be found here. For a longer-term solution, we always recommend purchasing a custom domain and having it mapped to your site for the best possible SEO.
Utilizing the features found on your Placester can help drive traffic to your site, build your brand, and connect customers with your work. These are just three of the categories you can explore to maximize your KW Technology’s impact—we think you’ll love the results!