• Agent Services
    • KW Command Basic Setup Package
    • Personalized Email Signature
    • Custom Biography
    • Social Media Image Ads
    • Add Headshot to KW Sites
    • Add TREC Forms
  • Market Center Solutions
    • Incoming Agent Tech Setup
    • Paperless Onboarding
  • About Our Team
  • Blog
  • FAQ
  • Contact Us
UPTECHPRO
  • Agent Services
    • KW Command Basic Setup Package
    • Personalized Email Signature
    • Custom Biography
    • Social Media Image Ads
    • Add Headshot to KW Sites
    • Add TREC Forms
  • Market Center Solutions
    • Incoming Agent Tech Setup
    • Paperless Onboarding
  • About Our Team
  • Blog
  • FAQ
  • Contact Us

Technology Tips

4 Realty Marketing Video Ideas: Part One

8/21/2019

0 Comments

 
Picture
​If you’re looking for new ways to boost your online marketing, you’ve come to the right place! In part one of this two-part series, we’re going to talk about different types of videos you can create to engage leads and keep current customers coming back for more. If you’ve never made marketing videos and don’t know where to start or are looking for fresh ideas to film, here are 4 tried-and-true formats sure to captivate your audience.

​Time Lapse

Time lapses have remained a fascination since they were developed in the 19th century, and with good reason—they’re a simple, enthralling way to highlight your subject by compressing time into satisfying tidbits. If you’d like to showcase your listing in a unique way or bring an exterior to life, try capturing a natural event like a sunrise or sunset as the backdrop, or show renovation or decoration sped up into a neat, pithy clip.
​
Recommendation: Hyperlapse is a modern way to turn realty footage into intriguing videos in the spirit of traditional time lapses. Here’s a tutorial on how to use Hyperlapse on iPhone and Android.

Instagram Stories
​

Instagram Stories is a great way to connect with your audience in real time and offer tips, sneak peaks, or host contests and quizzes. Utilize the polling and hashtag features to create buzz around a property and generate client participation. Buttoned up or casual, this is an easy way to create marketing videos on the fly and doesn’t require any special equipment or even a second set of hands to film.
​
Recommendation: See "Stories" features in action in this tutorial from Five Minute Social Media.

Before and After
​

If HGTV and YouTube are any indication, people are nowhere near fatigued of good transformation videos. Filming a before and after video allows you to showcase small improvements or entire flips to fascinating effect while casting a wide net for potential interested viewers. It can be as simple or encompassing as you’d like while honing in on the carefully picked details, DIY projects and ingenious fixes users long to see. Share sources and techniques to keep your audience coming back for more inspiration.
​
Recommendation: Check out this before and after video of a Cottage House Renovation to see how it's done.

Walkthrough
​

A full-blown walkthrough is perhaps the best way to show off your listing and attract potential buyers. No other method gives people the sense of flow, ambiance and scale before they've stepped foot inside. Truly transportive, the walkthrough can feature an informative commentary or silently convey the desirability of the listing while buyers envision themselves relaxing in the den or playing with their kids in the backyard.

Recommendation: Scandinavian style blogger and author Jenny Mustard conducts an elegant, charming walkthrough of a modern rental house in Ireland.

​Summary
​

Now that you have 4 ideas for new marketing videos, check back to read our upcoming blog for 4 technical tips to enhance your videos to create amazing quality content. Comment below and share your favorite type of marketing videos to watch! We’d love to hear from you.
0 Comments

    Author

    Our goal is to share useful tips and highlight interesting topics related to real estate and KW Technology.

    Archives

    August 2019
    July 2019
    May 2019
    March 2019
    January 2019
    December 2018
    October 2018
    February 2018
    October 2017

    Categories

    All

    RSS Feed

Contact Us
info@uptechpro.com
​(281) 201-0702
Agent Services
Market Center Solutions
Technology Training Calendar
Blog
FAQ

Disclaimer: UpTechpro, LLC is a Texas Limited Liability Company, owned by a Keller Williams associate and is not affiliated, sponsored, or endorsed in any way by Keller Williams, Realty, Inc. KW KELLERWILLIAMS is a registered trademark of Keller Williams, Realty, Inc. and no infringement on this or any other Keller Williams trademarks is intended. This website is not maintained, authorized, endorsed or sponsored by Keller Williams Realty, Inc. or any of its affiliates. 
  • Agent Services
    • KW Command Basic Setup Package
    • Personalized Email Signature
    • Custom Biography
    • Social Media Image Ads
    • Add Headshot to KW Sites
    • Add TREC Forms
  • Market Center Solutions
    • Incoming Agent Tech Setup
    • Paperless Onboarding
  • About Our Team
  • Blog
  • FAQ
  • Contact Us