If you’re looking for new ways to boost your online marketing, you’ve come to the right place! In part one of this two-part series, we’re going to talk about different types of videos you can create to engage leads and keep current customers coming back for more. If you’ve never made marketing videos and don’t know where to start or are looking for fresh ideas to film, here are 4 tried-and-true formats sure to captivate your audience.
Time lapses have remained a fascination since they were developed in the 19th century, and with good reason—they’re a simple, enthralling way to highlight your subject by compressing time into satisfying tidbits. If you’d like to showcase your listing in a unique way or bring an exterior to life, try capturing a natural event like a sunrise or sunset as the backdrop, or show renovation or decoration sped up into a neat, pithy clip.
Recommendation: Hyperlapse is a modern way to turn realty footage into intriguing videos in the spirit of traditional time lapses. Here’s a tutorial on how to use Hyperlapse on iPhone and Android.
Instagram Stories is a great way to connect with your audience in real time and offer tips, sneak peaks, or host contests and quizzes. Utilize the polling and hashtag features to create buzz around a property and generate client participation. Buttoned up or casual, this is an easy way to create marketing videos on the fly and doesn’t require any special equipment or even a second set of hands to film.
Recommendation: See "Stories" features in action in this tutorial from Five Minute Social Media.
Before and After
If HGTV and YouTube are any indication, people are nowhere near fatigued of good transformation videos. Filming a before and after video allows you to showcase small improvements or entire flips to fascinating effect while casting a wide net for potential interested viewers. It can be as simple or encompassing as you’d like while honing in on the carefully picked details, DIY projects and ingenious fixes users long to see. Share sources and techniques to keep your audience coming back for more inspiration.
Recommendation: Check out this before and after video of a Cottage House Renovation to see how it's done.
A full-blown walkthrough is perhaps the best way to show off your listing and attract potential buyers. No other method gives people the sense of flow, ambiance and scale before they've stepped foot inside. Truly transportive, the walkthrough can feature an informative commentary or silently convey the desirability of the listing while buyers envision themselves relaxing in the den or playing with their kids in the backyard.
Recommendation: Scandinavian style blogger and author Jenny Mustard conducts an elegant, charming walkthrough of a modern rental house in Ireland.
Now that you have 4 ideas for new marketing videos, check back to read our upcoming blog for 4 technical tips to enhance your videos to create amazing quality content. Comment below and share your favorite type of marketing videos to watch! We’d love to hear from you.